Knowing your customers' needs is key to customer satisfaction. Your high-quality products and services will depend on the information you gather about them.

Data generation and analysis are essential. In a large business, the benefits of big data analytics are invaluable to making well-informed decisions.

Is it possible to use big data analytics to prevent cyber threats? You will learn about what is Big Data Analytics and How to Prevent Cyber Security Attacks in this article.

 What Is Big Data Analytics?

Big data consists of data in high volumes, variety, and velocity. You deal with customers who produce tons of unstructured and raw data.

Today, businesses generate more data than ever using advanced technologies involving Artificial Intelligence (AI) and the Internet of Things (IoT). Big data analytics enable companies with large amounts of data to analyze it more easily.

A big data analytics project entails analyzing data sets to understand and predict behaviors.

Companies use analytic techniques and software to interpret large quantities of consumer data that help them to understand their customers, meet their needs, and position themselves strategically.  

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 5 ways that big data analytics can help prevent cyber threats

Increasing data generation makes cyber-threats more likely. It is in the interest of cybercriminals to compromise the large amounts of information that big businesses produce.

The use of data analytics is creating good cyber defenses, even though we still have a long way to go. We're going to explore some ways big data analytics reduces cybersecurity risks.

1.  1. Predictive Modeling

When you observe cyber threat patterns, you can create predictive models that send you alerts whenever an attack occurs at an entry point.

Cyber threat patterns emerge by using artificial intelligence and machine learning services. With a real-time defense system, you can limit a cyber threat that extends beyond a network's touchpoint.

1.  2. Automating and monitoring at scale

Employee ignorance of cybersecurity practices results in a high rate of cyberattacks in many organizations. Your employees might help attackers gain access to your network if they don't know how to avoid an attack.

Furthermore, big data analytics can help your organization foster a cybersecurity culture by continuously tracking employee activity. By limiting the effect of someone's action, your network remains safe.

 3. Live detection of intrusions

An attacker can bring down a network in one shot. Protect your network from such an attack.

You can detect an attack before it reaches the network's entry point by installing intrusion detection systems. Big data analytics enables you to automate this type of process at scale.

An intrusion detection system that analyzes data in real-time can reveal details of an attack so you can block it. Then, you can use this information to nullify an attack on the ground instantly.

1.    4.Managing risks intelligently

Knowing about potential threats will give you a better defense.

Analyzing big data can help you gain insight into the activities within and around your network. A detailed analysis of cyber-security data provides a clear understanding of how attacks originate, allowing you to pinpoint the root cause.

2.   5.Visualizing threats

Analytics of such vast data allows you to make more accurate predictions about the activities within your network, enabling you to be proactive about cybersecurity.

The use of advanced data analytics can provide insight into cyberattacks that have occurred at an organization.

 Summary

Don't allow cybercriminals to penetrate your network.

The most common reason for cyberattacks is human error or network blind spots. A loophole exists or a cybercriminal has taken advantage of you.

By using big data analytics, you gain vital insight into your system's operation. And, if anything goes wrong, you'll be able to get a real-time response to rectify the problem. The importance of big data analytics in the digital age is increasing every day.